Apple
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role
product design
with
Apple News Team
Apple Services
what
Apple News App
when
summer 2023
REFLECTION
Designing only high-fidelity. I became relentless in every detail of my design, where every pixel mattered. I picked up Sketch in the first week, sifting through coworker’s design files and detaching and rebuilding components in the Library.
Noticing trends in interactions. With time and exposure, I learned common interactions across the Apple ecosystem. Any divergence from these trends would have to bring tremendous value to the user experience.
"Feels like Apple"
By the end of my internship, I was giving daily keynotes to my team during critiques, delivered multiple keynotes during my process to our director, Wyatt Mitchell, and gave my final keynote to VP of design for Services, Robert Kondrk.
Viewers should be able to envision my product fitting seamlessly within the Apple News ecosystem. This meant creating prototypes with perfect visuals and animations.
Time is value. I learned to create concise presentations (<7min long) thus constantly questioned the value of my designs.
Apple’s design culture also prioritizes intuitive design, which also meant mastering delivery. I practiced scripts until they felt like I was telling a story. I also learned differences in presenting to different stakeholders and saved my spec-oriented presentations for development.
Presenting Value
I learned to strategize my designs to fit business trends of the company and also negotiate with developers based on existing framework. For example, if we knew that Music was going to be releasing shared albums in iOS17, design and development can leverage similar interactions in their products.
Talking to Services product managers to understand the business and technical tradeoffs they made. This helped me understand and negotiate constraints when reviewing my designs with development.
After I finished my intern project, my internship was extended two weeks so I could finalize another existing design project for dev hand-offs, allowing me to use my newfound skills . My main task was to mediate between development and business tradeoffs to finalize a design for launch.
Balancing business and technical needs